Shelved

Beginning Brooke will become a sort of historical archive for myself and Brooke Wilder Atelier until further notice.  All updates and information for Brooke Wilder Atelier will be focused on our home website. Please go check out our post “Reduce and Simplify” for further details. It is my hope to bring a new voice to…

Heralding News…This Holiday Season…

I can finally announce with surety that Brooke Wilder Atelier will have one of a kind, hand crafted, natural, sustainable product available in our new Shop in Shop location at Seeking Indigo on King Street, downtown Charleston, South Carolina. In the past year or more, Kathryn Peters, Owner of Seeking Indigo, and her partner, Gray…

CFW 2016 Submission

The last few weeks have been crazy busy.  Along with getting product ready for our upcoming debut offering on King Street, I’ve also been getting my submission ready for the Emerging Designer Competition at Charleston Fashion Week for 2016.  The deadline was this past Monday, Oct. 12th at 11 PM.  The collection was submitted on…

About Time…Right?!

“The quality and the feel of the product has to sit right in my soul …”

Admitting You Need Help…and Getting It!

So, you know I’ve talked about being over loaded and coming to the realization of being on this venture on my own…letting things happen, flow and come as they may!  Well, I also realized that if I’m ever going to get this launch off the ground, I need some help.  But, a huge part of…

What’s your style personality?

I’ve been so caught up with production and the bits of being a new business owner that I’ve lost my track of just having conversation with you on my blog.  Partly because I’ve been racking my brain on a topic that felt authentic, relative and important.  There’s enough conversation out there about who’s wearing what,…

Still Plugging Along…

My sister-in-law called me yesterday to see how things were going with Brooke and if we’d had our launch pop-up yet.  I felt disappointment and a little bit of embarrassment in telling her that I had not and was still buried in production.  As I explained to her, there is so much work in putting…

Studio Time

Valuable lessons learned over the past month…one being, don’t overset your sights!  You know that thing in you that says you’ve got to do it all…be it because your a control freak or because you can’t financially support help…well, you can do it all if you choose…but don’t set deadlines for yourself or you’ll end…

Cutting & Sewing & Dyeing…Oh My!

Days have turned into weeks so quickly…it seems like yesterday when the patterns finally hit the cutting table, but it’s been two weeks now.  The patterns are cut, fabric is ordered and enroute and some of our silks are going into dye baths this week.  The new serge machine is out of the box and…

And It Begins…

It is amazing how much can get packed into just a few weeks.  Since my last post on April 3rd, my samples all came in.  My model, Ariah was fitted and with the exception of 3 garments, all samples were approved and patterns finalized.  The 10th to the 17th, the family and I went on…

Realization of a Dream

My first batch of garment samples arrived yesterday.  The joy, satisfaction and pride that came over me as I opened up the package to reveal my imagination manifested into reality was so profound and overwhelming, it is difficult for me to put it into words.   When you put pen, pencil, ink, paint or any other…

First Samples

My fabulous pattern maker Carla has been working her fingers to the bones, I will have first samples here this week.  This adventure has been so exciting and it has taught me so much already, patience and acceptance in flow being two of the most profound.  It is so much more fun to allow things…

Catching Up

Gosh, I can’t believe its been 3 weeks since we last spoke.  Much is going on around here.  My son Joshua and his girlfriend Michelle were here for 10 days, all work and production pretty much stopped…I haven’t seen them for 6 months…so all time was devoted to them.  Prior to their visit and after,…

Sneak Preview – Website Launch

The first photo shoot for Brooke Wilder Atelier was a smashing success.  Photographer Daniela Duncan and her fabulous “Assistant”, husband Brian Duncan made the experience smooth and seamless!  My girls Ariah Geilhausen and Sabrina Lercara made my garments shine!  Here are some behind the scene’s shots… You can see the final selection of images at…

Life is an Adventure…

Do you like to travel?  Do you dream of exotic destinations, new foods, new people, new experiences?  I do, and so does Brooke!  As a Wilder, she’s always ready for a new adventure, a new moment in life to be fully vested and involved in.  It is part of what makes her who she is…always…

Enjoying the Process

Where are we at?  What’s going on?  The first collection for Brooke Wilder Atelier is now in full swing.  Fabric selections and swatches have gone out the the pattern maker, we should have slopers (pattern blocks) in house next week where I will begin the patterns for the dresses.  Tops, jackets and pants will be…

Exciting News

I didn’t think that I would do it, but an opportunity has arisen for Brooke Wilder Atelier for a platform I am not going to pass up.  So, in the next few months Brooke will be gearing up for her debut at an on-line specialty retailer.  As the on-line store is set up and product…

Social Media Savvy…Getting There!!!!

Holidays, illness and issues…it’s been a busy couple of weeks.  I can’t believe my last post was two weeks ago.  Sorry for the lag!  No excuses, right?!   But, just because I wasn’t vocal doesn’t mean I wasn’t busy.  Three of my Social Media outlets are ready to launch.  There won’t be much content for a…

Brooke Wilder Atelier Presents Roulotte

After many conversations and much reflection, I have realized that this venture is going to grow organically and in its own way.  That means, there will be changes along the way…I believe in this vision with all my heart and have set my intention for its success, so however it comes, and whatever door opens,…

Confessions from My True Self

In my post, True Self – Me in Brooke earlier this week I made these statements: “But the fashion industry is not who I am trying to please, nor become a part of.  It is not my goal to become a trend setter, nor is it my goal to follow the trends.”  My friend John Michalek…

Model Call – On the Hunt for the Faces of Brooke!!!

Currently I am in need of a size 6 fit model as well as 5 additional models for a marketing campaign shoot.  The models that I am looking for will have the spirit, character and adventure of the brand…we will consider all women regardless of label; that means age, size, race, religion, sexuality, etc.  Here…

Opening Up the Audition Globally

There has been sufficient activity on beginningbrooke.com and Twitter from across the globe regarding the Emerging Designer Audition for Brooke Wilder Atelier that I have decided to open it up globally.  There have been changes made below to accommodate for submissions/collaboration with designers internationally.  There have been several lookers from Australia, New Zealand and Asia…

True Self – Me in Brooke

Recently I met with a person who was a teacher of mine.  We went out for a couple of glasses of wine and I showed her my drawings for the submission for the Emerging Designer Competition at Charleston Fashion Week.  As I expected, she complimented my work.  But she didn’t seem as outwardly enthusiastic as…

CFW 2015 – Everything Happens for a Reason!

Did you ever hear the old adage, “No news is good news”?  Well, I’m going with that.  Final selections for the Emerging Designer Competition, CFW 2015, ended this past Tuesday, November 18th and I was not notified that I was selected.  Nor for that matter was I notified that I wasn’t.  So, no news…the good…

Extension – Emerging Designer Audition Open Call

Because of the wonderful response we’ve had to our vision, we have decided to extend our Open Call to December 22, 2014 and grow our vision to include more talent offerings for our customer.  Details are re-iterated below.  Please forward and share, we are accepting submissions from across the country…the more the merrier. If you…

New Page – About Brooke Wilder Atelier LLC

  Since announcing our Emerging Designer Open Call Audition, I’ve noticed many have been looking at our about page.  About Beginning Brooke is a clear definition for this blog and its intent, but not the business it was intended to work towards. Check out our new page, About Brooke Wilter Atelier LLC, to see who…

Emerging Designer Open Call

To all Emerging Designers in Charleston, SC and the surrounding Southeastern area.  This post is an insight into the concept of Brooke Wilder Atelier.  If you are a designer, please contact me per the information below.  If you are interested in attending the event, follow this blog and as we get closer to our launch,…

I Did It!!!!!

At 9:20 this evening I submitted my 4 looks for the Emerging Designer Competition at CFW.   My stomach did flips when I hit the button, I think the butterflies turned to bats!  But, I did it.  The full collection is designed, all the fabric and colors have been selected.  Whether or not I get into…

Where did all the good Customer Service go?

Today this is a bit of a rant…here it is…CUSTOMER SERVICE in this country, maybe others, is so very lacking!  In my previous life, I was varying levels of Customer Service.  It was imperative to my keeping my job that I performed excellent Customer Service.  That meant, when the phone rang, you answered it by…

It’s Official…

Brooke Wilder Atelier, LLC is officially registered with the State of South Carolina!  All Licenses and Permits should arrive within the month!  And so it begins…I’ve contacted a PR branding firm to help me set up the website, marketing and promotion.  The next couple of months will be a bit crazy, but it is my…

Mood Board

Been finishing up my collection for this year’s Emerging Designer Competition for Charleston Fashion Week 2015.  My submission for the show will be centered around Ready to Wear, Swimwear/Resort 2016 inspired by the ease, style, elegance and sustainability of the 1930’s and early 1940’s.  It was a time before and during WWII where extreme extravagance…

Shameless Self Promotion

Okay, I’m so proud of myself, there just aren’t words.  Some days I forget what I am capable of.  Today, I finally received my studio photo shoot images from this years CFW 2014 pieces…modeled by my beautiful friend Kat Dwight.  Not only is the photography by our AI Photography department gorgeous…but I MADE THOSE BEAUTIFUL…

The Art of Indigo

This past weekend, I was graced by the presence, knowledge, skill and creativity of an amazing group of women at Sea Island Indigo’s natural dyeing retreat out at Rebellion Farms in Ravenel, SC.  There were 20-30 women from across the country, and one who came from Mexico.  It was a small world moment when one…

Enlightenment…Finding Inner Truth

One day, when my son was about 14 or 15, he was going to hang out with his friend Anders.  When I asked what they were going to do, he said they were going to the youth center at Anders’ family church.  Now, as a person who was not very impressed with religion, I was…

Color Story

Since coming to Charleston, when it comes to my business, it is my motto to jump into every opportunity I’m confronted with whether or not I see the benefits upfront or not.  Truth is, it is the best decision I’ve made since being here because so many new doors have opened up for me and…

Busy…Busy…Busy

Hey y’all!  This is going to be a quickie…but a goodie! Been MIA for a couple of reasons, one still healing my back and body…but very much on the road to recovery.  Not surgery for the immediate future if I maintain my Physical Therapy and exercise program.  Starting Barre Evolution this week, I know myself…won’t…

Self Care & Love

Yup…I’ve been MIA again.  This time though, I’ve got a good reason.  A back injury has pretty much stopped me in my tracks.  And the sad part, had I taken care of it two years ago when I initially had the problem, I wouldn’t now have a degenerative disease that is going to require therapy…

Age gracefully…or this?

Often people tell me I look far younger than my years.  More so here in Charleston than ever before (at least in the past 10 years).  When I tell them I have a 26 year old son, as we are getting to know one another, they are floored.  Some have stunned me suggesting a 20…

Aussie, Aussie, Aussie…Oy, Oy, Oy

Not sure where I heard that…but, it’s appropriate for the gorgeous collections gracing this years SS2014/2015 Mercedes-Benz Fashion Week Australia.  Yup, that’s right, Australia.  Honestly, I didn’t know there was such a show until I started doing a little research today on Australian designers.  A classmate mentioned she’s in love with some of the new…

Validation

I’m not sure if I mentioned it or not…remember that blank brain syndrome I’ve been having…but a few weeks before our runway show for Charleston Fashion Week (CFW), Alexandra Munzel, Owner of Alexandra Styles, approached Ashley Reid Martin, one of our amazing instructors at AI, about doing a small fashion show for White Haute Nights…

Blank

Have you ever looked at a computer screen, a piece of paper, a canvas or a lump of clay and thought, I know I’m supposed to do something with this…but I for the life of me cannot figure out what that is?  That’s been my brain for the last week and a half.  As an…

The Surreal

About a month ago is when I last sat down at this keyboard to talk to y’all.  Let me tell you what a journey the last four weeks has been.  When we last met up, I had just had my first model fittings…on Wednesday, March 19th, 2014, my final designs went down the runway at…

Maybe…just maybe…things can change!

Bonjour mes amis!  What a beautiful day it is today!!!!  It’s a bit chilly, even here in the balmy south…but the sun is shining, the birds are singing and the flowers are blooming!  This morning, Robot woke me up far too early…not intentionally…he tries so hard to be a stealthy mouse when he’s got to…

Quick Update

Hey y’all!  Sorry I’ve been MIA for the past couple of weeks.  Between school and getting ready for Charleston Fashion Week, I’ve been terribly preoccupied.  Since my last update, I’ve made my muslin’s (sample dresses in cheap fabric) and refined by patterns, had model fittings as well as our hair and make up run through. …

It’s Never Too Late…

Did you know before becoming a master of French cooking, Julia Child was a CIA officer?  Would you be surprised to know she made this change in her life at the age of 33.  Ina Garten, “Barefoot Contessa“, decided to leave her post as White House policy analyst at the age of 30.  Martha Stewart…

Fashion Shows and Perceptions

Last week I posted about the Couture shows in Paris.  My girlfriend of a billion years for the first time since I started blogging was not instantly enamored or in agreement with what I had to say.  Usually, we are on the same page…not this time. Our conversation went like this…(click to enlarge) The reason I…

A Lesson in Haute Couture

Many of us assume that fashion is pretentious, over priced and primarily for the uber rich, upper crust of society.  The rest of us just wear clothing or a style.  Okay, this is true, less than 10% of the world can afford Haute Couture “HC” designs, and the group that can afford RTW (Ready To…

CFW – 2014 – Update

The date of the Art Institute runway show has been announced!  Two of my designs have been approved for the show, Wednesday, March 19th.  The student runway will be the final show of the evening.  Our theme is Charleston…a culmination of our inspiration from this beautiful city we live in.  The collection pulls from our…

One More Thing – The Term Real Women

First, I will tell you that I have a terrible memory.  It is possible that from a head trauma as a child I incurred some memory issues.  I say this because within the past two weeks I was reading something…and I cannot for the life of me remember where, what or who it was written…

2015 in review-Beginning Brooke

I just wanted to thank the 2100 viewers all across the globe, literally for clicking into our blog and our journey at Brooke Wilder Atelier.  It has been a crazy, winding adventure and I’m so happy each one of you took just one moment to see what I had to say.  I am grateful for…